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Advertising Poster Series

Project type

Advertising Campaign

Date

Oct 2024

Location

Melbourne

This series of conceptual advertising posters was developed as part of a creative challenge in an advertising class. The task was to create bold, idea-driven campaigns for well-known brands such as Tabasco, Durex, Jeep, Hero Coffee, and Sorbent. Each poster aimed to communicate a strong message through minimal visuals, clever copy, and fast creative thinking.

The focus of the exercise was on concept over complexity, finding the simplest visual solution that could connect with an audience instantly. Each brand required a unique tone and approach, from playful and cheeky to adventurous or heartfelt. The process became an exploration of brand personality, audience psychology, and the power of storytelling through simplicity.

Each poster was designed to make viewers pause, smile, or think twice, showing that effective advertising does not need many words, just a clear idea and strong visual execution.

© 2025 by Studio Ciccio

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