Nuzza Reimagined

Located in Kilmore, Nuzza is a newly established pasta and wine bar inspired by the heartfelt memories of a grandson and his nonna cooking together in the kitchen. The brand celebrates tradition, warmth, and the joy of sharing good food with loved ones.

This project was developed as part of a university assignment and is not an official rebrand. The brief required redesigning an existing brand’s website to improve user experience, build brand awareness, and create stronger alignment with the brand's personality and target audience.

For Nuzza, I focused on crafting a visually rich and welcoming digital presence that reflects the authenticity and charm of the brand’s story. The goal was to enhance clarity and consistency through thoughtful layout choices, updated typography, and a warm, modern colour palette that pays tribute to its rustic Italian roots.

This conceptual rebrand allowed me to explore the role of storytelling in design while applying practical UI and UX principles to elevate the brand’s online experience.